Matilda Dorotic is an Associate Professor in the Department of Marketing at BI Norwegian Business School. Her research interests lie at the intersection of social behavioral science and technology, with a particular focus on Artificial Intelligence. She is especially interested in the effects that emerging technologies have on citizens, societal well-being, and public policy. In collaboration with the United Nations Centre for Robotics and AI (at UNICRI), industry partners, data scientists, engineers, and social scientists, she explores citizens’ responses to AI applications in high-risk settings such as law enforcement and public security. As a research affiliate at the Massachusetts Institute of Technology, she investigates issues related to AI bias that may produce discriminatory impacts in healthcare, as well as challenges in safeguarding metrics of transparency, explainability, human oversight, privacy, and human rights compliance. Her work has been published in high-level academic journals and has received funding and awards from national and international institutions.